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Seller's Guide

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WHEN YOU SELL WITH US, YOU GET MORE

With more eyes on your listing and greater expertise in your corner, we'll help you sell with confidence, no matter what's happening in the market. Our full-service brokerage provides sellers with everything they need to succeed.

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  • Property.ca Inc. is home to the biggest buyer database in the GTA, across 3 high- traffic sites: condos.ca, property.ca, and mrloft.ca.
  • Powered by industry-leading tech, our real estate platforms empower you with the latest market and property value data to help you make informed decisions backed by the next-level service and support of our team of best-in-class REALTORS®.
  • Our in-house marketing team is dedicated to creating top-notch digital and print materials to showcase your property, appeal to buyers - and ensure maximum reach for your listing, which is featured on our home page. This means our 1M+ users see your property first!
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CONSULTATION STRATEGY & PRICING

Todd will sit down with you to better understand your reasons for selling and your overall expectations. Be ready to ask questions! After reviewing comparable properties, they'll recommend a pricing strategy and detailed marketing plan, which can include everything from staging and home repairs to professional photography and digital marketing. It's all designed to maximize exposure to qualified buyers - and get you top dollar for your property. 
Once you're ready to take the next step, you'll both sign a Listing Agreement and get the ball rolling.

PREPARING YOUR PROPERTY FOR SALE

Before putting your place on the market, it's important to make it as appealing as possible to potential buyers. Here are some tried-and-true strategies

Clutter makes a space seem smaller, so when you're prepping your home for sale, think like a minimalist. Make your closet look spacious by removing and storing most of the clothes. Put away your collections, your stacks of paper, and the cereal and cookies on your kitchen counter. Even if your home is spotless, clutter can make it look like it's not.

You want potential buyers to be able to picture themselves living there - being surrounded by your family photos or collectibles makes that a lot harder. Put away anything personal or individual to you.

Nobody will get excited about a dusty home with mold in the shower. Bringing in professional cleaners for a really deep clean is always money well spent.

When it comes to home improvements, a fresh coat of paint will give you the biggest bang for your buck. Keep your wall colors neutral - no matter how much you might love them, bold hues are a turnoff for many buyers.

Whether it's updating your kitchen counter, fixing your deck, or replacing worn-out carpet with some fabulous hardwood, giving elements of your home an inexpensive facelift boosts appeal and can net you a higher selling price.

Spending some extra cash on making the property appeal to buyers is usually worth every penny. It allows them to picture the possibilities of the place instead of being turned off by your cluttered closet or unusual dining room table.

You know what they say about first impressions! Good lighting and a little landscaping can go a long way in making your house look great. So make sure lawns are cut, gardens are tended to, leaves are raked, and snow is shovelled. Set out patio furniture to showcase your home's outdoor appeal, and make sure the garage is tidy. Selling a condo? Make sure the hallway is vacuumed, and your door and unit number sparkle.

We've got you covered. Property.ca Inc. agents have relationships with trusted stagers, movers, storage companies, cleaners, contractors, and other industry professionals - they'll set you up with any third-party contacts you need to make the selling process as seamless for you as possible.

Work With Us

Todd Armstrong approaches real estate with dedication and keen insight, backed by a steadfast commitment to his clients. Known for his sharp negotiation skills and a deep knowledge of the real estate dynamic market, Todd crafts a tailored strategy for every client.

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